About Us


Our Story

The Global Coalition for Efficient Logistics (GCEL), is a non- profit Public/Private Partnership founded in Switzerland during 2005 under Article 60 of the Swiss Civil Code.

GCEL’s members, and supporters include more than 150 governments through their pan-regional organizations, 26 IGOs/ NGOs and the world’s most prominent technology firms with 2.7 million employees servicing 60% of the world’s GDP.


These organizations have come together to launch the tangible economic development program called the “HumaWealth Program” to deliver more efficient and secure trade through a global Digital Economy Platform (DEP) for the B2B marketplace. The DEP will also enhance cargo security, improve food safety, speed disaster relief response, and reduce the carbon footprint.

GCEL has created the world largest coalition to deploy the DEP within a unique Global Structural Formula (GSF) that brings together Public and Private sector organizations, to do what they do best, within their own jurisdictions. The GSF offsets geopolitical, monopolistic and data privacy concerns that have to date prevented the emergence of a global Digital Economy Platform for the B2B marketplace.


By contributing your voice and leadership, you too can join global leaders in the GCEL mission:

Connecting the Strengths of the World Community Creating Well Being Across Humanity.’


Our Mission

GCEL’s mission is to provide the targets, tools, road map and global consensus to empower the Digital Economy Platform through its HumaWealth Program, “Connecting the Strengths of the World Community Creating Well-being Across Humanity”.


Core Values

This program will deliver increased efficiency and transparency across global value chains to de-risk trade, build the buying power of the mid and low-income countries to create new demand for the high-income countries, and thereby sustainably increase global trade, providing benefits to all around the world.

GCEL's History

The Global Coalition for Efficient Logistics (GCEL) was created as a Public Private Partnership (PPP) in 2005 by government and private sector leaders.

  • 2005

    Research and Development – GCEL Established

    Research and Development – GCEL Established

    December 31, 2005
    GCEL Favicon logo digital economy

    The foundations of the Global Coalition for Efficient Logistics (GCEL) were first constructed out of the need to resolve growing trade inefficiencies within the Global Logistics Industry (GLI), which had accumulated after years of globalization generated by the advent of trade containerization.

    The growing fragmentation between global trading parties has contributed to higher domestic and international trade cost for all nations. However, this especially hinders mid- and low-income countries, where such trade cost around three to four times that of high-income countries. These extra costs nullify the labor cost advantage of the mid and low-income countries and limits foreign direct investment to them.

    Following the tragic events of 9/11, and in response to the urgent need for efficient and secure trade, Axiolog, a Michigan-based USA company, founded the Secure Cargo Anti-Terrorism Coalition (SCAC) in 2003.

    The primary objective of SCAC was to demonstrate the ability to achieve new levels of trade efficiency and security through the deployment of advanced open access information technology.

    This led to the formulation of the Multi-Dimensional Digital Economy Application System (MDDEAS).

    This advanced technology was successfully “Proven in Practice” by SCAC over one of the world’s busiest border crossings, handling more than USD 110 billion in annual shipments between Ontario in Canada and Michigan in the United States.

    The response to the successful results was overwhelmingly positive, leading to favorable endorsements from a broad range of public and private sector leaders worldwide.

    Following the expert testimony of Captain Salloum, the Co-Chairman of GCEL, to a U.S. Congressional Select Committee on Homeland Security, the principal tenets of the technology influenced 7 out of 10 elements included within Presidential Directives, National Security Presidential Directive (NSPD) #41 and Homeland Security Presidential Directive (HSPD) #13.

    With that understanding, GCEL was created as a PPP in 2005 by government and private-sector leaders, representing the interests of the manufacturing, agriculture and material-handling industries. After rapidly expanding international recognition, in 2006 GCEL was legally established in Switzerland as a non-profit organization under article 60 of the Swiss Civil Code.

  • 2006

    Global Value Proposition

    Global Value Proposition

    December 31, 2006

    Optimum value proposition presented, resulting in rapid international recognition which includes:

    I. Global Structural Formula (GSF) comprising of capable global organizations to deliver the Digital Economy Platform (DEP) while, at the same time, forming an independent, global monitoring mechanism thus offsetting geopolitical, monopolistic and data privacy concerns.

    II. Optimum business model that delivers the DEP at no cost to end-users, while insuring sustainability of the initiative.

    III. Global benefits that meet the economic aspirations of the world citizens.


  • 2008

    Established First Regional Council

    Established First Regional Council

    April 30, 2008

    GCEL partnered with the Johor Corporation, a government-linked economic development arm from the state of Johor Malaysia. The GCEL Asia Regional Headquarters was established at the Petronas Towers in Kuala Lumpur.

    The Asia Regional Council provides the voice of the B2B participants within the Asia Region to ensure continuous enhacement of the Digital Economy Platform capabilities.

  • 2011

    Executed MOUs with 75% of World Citizens

    Executed MOUs with 75% of World Citizens

    December 31, 2011
    Indonesia Empowering digital economy GCEL e-commerce insurance July 2019 pic 4

    More than 150 countries through their pan-regional organizations representing about 75% of the world population have executed strategic agreements with GCEL to promote the adoption of the Digital Economy Platform.

    These organizations include the Organization of Islamic Cooperation, League of Arab States, Organization of American States  and the African Union, among others.

  • 2013

    Completed India Shipment Efficiency Assessment

    Completed India Shipment Efficiency Assessment

    June 1, 2013

    India was the first G20 country to undertake the India Shipment Efficiency Assessment (SEA), a diagnostic evaluation of its trade practices to improve their efficiency through the use of new digital tools.

    The India SEA was completed in cooperation with India’s Ministry of Shipping, India Institute of Management-Udaipur, the Confederation of Indian Industry and GCEL. The assessment collected nearly 60,000 data points across 19 industry clusters covering every economic zone through face to face interviews. The results were staggering, 94% do not have an integrated system and 83% want the Digital Economy Platform to do a better job at the ground level.

  • 2015

    Contributed to G20 Digital Economy Policy – Turkey

    Contributed to G20 Digital Economy Policy – Turkey

    November 13, 2015

    The Digital Economy was identified to impact 17 of 25 key B20 policy recommendations.

    GCEL and the B20 co-convened the first ever B20 Digital Economy Conference.

  • 2016

    Contributed to G20 Digital Economy Policy – China

    Contributed to G20 Digital Economy Policy – China

    September 4, 2016

    The Digital Economy became a key component of the 2016 G20 Leaders official communiqué, and the G20 Leaders established the Digital Economy Development and Cooperation Initiative as a key policy directive.

  • 2017

    Contributed to G20 Digital Economy Policy G20 – Germany

    Contributed to G20 Digital Economy Policy G20 – Germany

    July 7, 2017

    In recognition of the potential for economic growth and social well-being that digital transformation brings, GCEL, fully supports the B20 Digitalisation Task Force.

  • 2018

    Completed G20 Nations Case Study/Tech Industry Commitment

    Completed G20 Nations Case Study/Tech Industry Commitment

    December 31, 2018

    G20 Nations Case Study

    GCEL completed the G20 Nations Case Study a four-year diagnostic assessment of supply chain efficiency. This case study, was completed in cooperation with 90 G20 ministries, IGOs/NGOs, academia and private sector experts involving face to face interviews, collecting 1.2 million data points across 19 industry clusters covering every economic zone. The results indicated:

    – 90.4% of B2B participants do not have an integrated system.
    – Banks and insurance were among the least integrated to the global value chains.
    – 94.6% of respondents want a digital economy platform to be more competitive.

    Technology Industry Commitment

    GCEL executed strategic agreements with 30 technology companies, including the world’s largest firms towards selection to 13 exclusive seats to deploy the Digital Economy Platform globally. These firms recognize that:

    – The solution works
    – They cannot deploy the solution alone due to geopolitical monopolistic and data privacy concerns
    – They can more than triple their earnings by delivering thousands of apps to the B2B marketplace

  • 2019

    HUMAWEALTH Benchmark Trade Lane Program

    HUMAWEALTH Benchmark Trade Lane Program

    December 31, 2019

    GCEL has designed the HUMAWEALTH Benchmark Trade Lane Program to deploy the Digital Economy Platform (DEP) over 18 months, commencing in 2020. Full global coverage will occur in the subsequent 12 months. The DEP is projected to cover 60% of the world’s trade volume by 2030.

Global Structural Formula

GCEL's global initiative has an organization structure that has been carefully developed in accordance with the following premise.

When the desire for a global, tangible economic solution becomes a must, it is neither the mission nor focus of governments to provide solutions directly to the marketplace. It is also not acceptable for the private sector to monopolize such a solution; one that is of vital concern to nations’ security and sovereignty, must be delivered under a true public-private partnership.


Considering this, a foundation titled the Nations Security Solution (NSS) was developed in order to address the interdependent needs of nations. GCEL’s global initiative falls under the NSS because it impacts the daily lives of seven billion people around the world, and involves the vast business-to-business (B2B) global market, which is projected to reach USD 337 trillion by 2030 and created a new digital services industry of USD 20.5 trillion.

Accordingly, such a solution must be created under a unique formula that meets the needs of the public and private sectors globally. 


The Global Structural Formula (GSF) is of paramount importance in ensuring a sustainable global program being delivered and maintained efficiently by capable global organizations after being triggered by a nonprofit organization, all working in concert with government bodies. The GSF includes the participation of all forms of organizations, listed below, bridging the gap between the public and the private sector while capitalizing on each organization’s capabilities and jurisdictions. Thus, the GSF introduces an independent, global monitoring mechanism that offsets geopolitical and monopolistic concerns and that concurrently ensures a rapid, global deployment of the Digital Economy Platform; hence providing benefits to all participants.


Governments are not business solution providers in the marketplace, but it is still their responsibility to resolve problems facing their countries. To avoid anti-trust challenges, governments can partner with non-profit organizations that provide equal opportunity to all organizations capable of delivering the required global solution.

Public / Private Partnership (GCEL)

Global Coalition for Efficient Logistics (GCEL) is an independent non-profit organization that brings together the public and private sectors, whose combined efforts are required to resolve major global challenges for the common good. GCEL’s governing body provides oversight on the Revenue Sharing Organization (RSO) ensuring the delivery of the proposed global solution in a rapid and non-monopolistic manner while offsetting geopolitical concerns.

Revenue Sharing Organization (WLC)

The World Logistics Council (WLC) is a semi-government, Revenue Sharing Organization (RSO) that is governed by a global board from around the world (Americas, Asia, Europe, Middle East & Africa). The structure of the board offsets geopolitical and monopolistic concerns, while representing the interests of the region on the RSO board and monitoring the performance of the World Logistics Council Network (WLCN). The RSO has no direct commercial involvement in the private market, since its operation is supported through a revenue sharing formula with the WLCN.

Profit Driven Organization (WLCN)

The World Logistics Council Network (WLCN) is comprised of capable Commerce, Insurance, Finance, and Technology organizations selected through a transparent, equal opportunity process. The WLCN works in a cooperative environment with a global governance structure that monitors their performance while maintaining and deploying the core system MDDEAS®. These companies, with their market opportunity and profit-driven motives, ensure rapid global deployment, which benefits their customers in both developed and developing countries alike.


The Multi-Dimensional Digital Economy Application System (MDDEAS®) is an integrated dynamic information environment that empowers the organizations participating in the real economy to act with confidence to utilize the Digital Economy services in order to grow their business with the near certainty of Ultimate Data Quality (UDQ) for every participant involved in their global supply chains.

Find out more about

GCEL's Advisory Board

GCEL’s Advisory Board consists of highly seasoned professionals drawn from the public, private and academic sectors with extensive experience in the field of economics, international trade, finance, insurance, technology, customs, cargo security, food safety and disaster recovery.

Captain Samuel Salloum
Co-Chairman, GCEL &
Chairman and CEO, World Logistics Council
Dato' Kamaruzzaman Bin Abu Kassim
CEO, Johor Corporation (2010-2019)

Americas Advisory Board

Dr. Donald Johnston
Chair of the McCall MacBain Foundation
OECD Secretary General (1996-2006)
Hon. John Jamian
Head Maritime Administration
U.S. Department of Transportation (2003-2006)
H.E. Ambassador Sandra Fuentes Berain
Ambassador Emeritus of Mexico
Mr. Alejandro Gonzalez Hernandez
Director General of INADEM
Mr. Giuseppe Gramigna
Chief Economist at the U.S. Small Business Administration
Mr. Gregory Bird
Deputy Secretary General, GCEL
Executive, Arthur Andersen & Co (1974-1986)
Mr. Alejandro Enrique Rausch
Senior Advisor to the United Nations Development Programme (UNDP)
Mr. Manfred Wilhelmy
Executive Director at the Chile Pacific Foundation

Europe Advisory Board

Hon. Yves Leterme
Prime Minister of Belgium (2008, 2009-2011)
Hon. Dirk Niebel
Minister for Economic Cooperation & Development, Germany (2009-2013)
Dr. John Llewellyn
OECD Chief of Staff (1978-1994) Global Chief Economist Lehman Brothers (1996-2006)
John Anderson, 3rd Viscount Waverley
Member of the House of Lords, UK Parliament
Dr. Sergio Arzeni
President of International Network for Small & Medium Enterprises (INSME)
Mr. Victor Sedov
Chairman of OPORA Russia
Prof. Jay Mitra
Professor of Business Enterprise & Innovation, Essex Business School
Mr. Rainer Ptok
Head of Foreign Relations Department at BVMW
Mr. Andrew Fraser
Advisor for Global Issues and Economic Development
Professor Juan Roure
Professor of Entrepreneurship, IESE Business School
Rear Admiral Richard Cobbold
Director, Royal United Services Institute (1994-2007)
British Royal Navy (1960-1993)
Rear Admiral Roberto Patruno
Emergency Response Centre for the Mediterranean Sea (1998-2006)
Coast Guard, Italian Navy
Mr. Pietro Spirito
President of the Port System of Central Tyrrhenian Sea, Italy

Asia Advisory Board

H.E. Tan Sri Abdul Rahman Mamat
Chairman, Asia Logistics Council Sec. Gen, Min. of Int. Trade & Industry, Malaysia (2006-2010)
H.E. Ambassador Masahiko Horie
Amb. for Global Environmental Affairs, Japan Amb. of Japan to Malaysia/Qatar (2007-2011)
Dr. Makarim Wibisono
Ambassador to UN, Indonesia (2004-2007)
Tan Sri Rafidah Aziz
Minister of International Trade and Industry, Malaysia (1987-2008)
Asia Logistics Council Chairperson (2009-2011)
H.E. Pushpanathan Sundram
Deputy Sec. General, ASEAN Economic Community (2009-2012)
Dr. Choong -Yong Ahn
Member of Presidential Council on National Competitiveness
Member of Regulatory Reform Commission in South Korea
Ambassador Hemant Krishan Singh
Director General of Delhi Policy Group Amb. of India (1999-2010)
H.E. Xu Ning Ning
Co-President, China-ASEAN Business Association
Ambassador Ching-Long Lu
Board Director Association of Foreign Relations Taiwan Amb. to France (2007-2015)
Mr. Michael Johnson
Member of Parliament, Australia (2001-2010)
CEO, Kokoda Capital Group
Mr. Yugi Prayanto
Vice Chairman, Indonesia National Chamber of Commerce & Industry
Mr. Mark Grey
Chairman of Livingstones (2011-2015)
Dr. Filemon A. Uriarte, Jr.
Member Governing Board - National Research Council, Philippines
Dr. Ruth Banomyong
Consultant to the UN-ESCAP and UNCTAD

MEA Advisory Board

H.E. Mohamad K. Amr
Minister Foreign Affairs, Egypt (2011-2013)
Alternate Exec. Director, World Bank (1997-2009)
H.E. Dr. Mohammad Al Halaiqah
Member - Parliament & Senate, Jordan (2004-2007)
Deputy Prime Minister & Minister, Jordan (2000-2004)
H.E. Nancy Bakir
High Commissioner for Arab League Minister of Culture, Jordan (2007-2009)
Mr. Wissam H. Fattouh
Secretary General of the Union of Arab Banks
Eng. Omar Bahlaiwa
Sec. General - Council of Saudi Chambers (2012-2013)
Ms. Mandisa Tshikwatamba
CEO of the Small Enterprise Development Agency (SEDA)
Mr. Abdullah AL Darmaki
CEO of Khalifa Fund for Enterprise Development
Mr. Abdullah Al-Jufaili
General Manager Sharakah Fund
Dr. Abdulhasan Al-Dairi
Chairman of Bahrain SME Society