GCEL AND ARAB FEDERATION FOR DIGITAL ECONOMY SHOWCASE DIGITAL SOLUTIONS FOR FINANCIAL AND E-COMMERCE GROWTH
May 20, 2025
GCEL was invited by the Arab Federation for Digital Economy (AFDE) to present its Digital Economic Infrastructure at the Seamless Fintech and Digital Commerce Middle East symposium, held from May 20–22 at the Dubai World Trade Centre.
The event is one of the region’s leading gatherings for fintech, digital commerce, and supply chain innovation, attracting more than 23,000 professionals from 143 countries. Participants included major financial institutions such as Deutsche Bank, HSBC, JP Morgan, and Emirates NBD, as well as global technology and e-commerce companies including Google, Meta, Amazon, and TikTok.
Held under the patronage of H.H. Sheikh Saif bin Zayed Al Nahyan and in partnership with key government and institutional stakeholders, the event showcased initiatives supporting digital transformation across the region.
During the symposium, GCEL demonstrated digital B2B innovations designed to help e-commerce, finance, and insurance firms reduce business risk, lower costs, expand revenues, and improve service delivery through advanced risk-based scoring and dynamic service offerings.
